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Best Web Site Designs - The Importance of Color

I wonder if you knew that visitors to your website form an instant opinion? And they form it about you and your offer. This instant opinion is created subconsciously. It happens automatically within the visitors mind. You might wonder why this happens. It matters not a jot how clever the text is on your page. You can have paid an expensive professional to produce your copy for you. And yet your visitor will still form their instant opinion without even reading a single word of your costly copy.

You might also have invested in some really great pictures or images on your site. I'm afraid this will carry zero influence on your visitor's instant opinion. It also doesn't matter how great your offer is. You might be providing a superb bargain or proposition, but again this isn't going to influence the instant opinion. This is because the instant opinion is made when your web page is displayed to your visitor. You may have guessed there is something subliminal at work here. In a way, that is right. Immediate opinions are formed by visitors to every single website. What causes the instant opinion may be a surprise to you. It's color. When your web page appears to your visitor, the colors you've used go to work on the subconscious of your visitors.

The reason this happens is because we all react psychological and intuitively to colors. The feelings evoked by colors are automatic, and there's no way we can avoid them. This is one of the reasons why companies can invest millions in getting the colors exactly right for their products and marketing promotions. They invest this money as they know how the psychology of color works. The right colors can be the critical factor in the success of big company products. What webmasters have to realize, and this can be very important, is that the same color psychology applies to our web pages.

The color scheme on your web pages can tell your visitor different things. The colors could convey a negative message, in which case be prepared for your visitors to leave your site very quickly. If you're selling a product from your web page, it wouldn't matter how smart your sales messages are, it's possible that they won't be read anyway. But all is not lost. In the same way that colors can be a turn off, it is possible to create a positive feeling through the use of colors. This isn't a new discovery. The psychological power of colors is well known in the offline marketing world. In fact, it's been with us for years and years. No matter who we are, emotions are conveyed to our subconscious through the use of colors.

The trick is in conveying the right feeling. A certain color combination might convey a nice feeling. Yet another, could convey bad feeling. If you do this, then you will be conveying a trust, sense of belonging and warmth. If you get your colors wrong, you could be conveying negative feelings like distrust, rejection and coolness. The following list gives an idea of the emotions associated with their respective colors:

RED
Energy, sense of power, danger, leadership, love, strength, excitement etc

ORANGE
Friendliness, confidence, comfort, courage, playfulness, cheerfulness, steadfastness etc

YELLOW
Brightness, intelligence, curiosity, caution, organization, joy, amusement etc

GREEN
Health, healing, food, nature, money, life, harmony etc

BLUE
Peace, trustworthiness, patience, stability, tranquility, love, acceptance etc

PURPLE
Independence, wisdom, nobility, dignity, royalty, luxury, ambition etc

BROWN
Earthiness, durability, reliability, nature, tribal, primitive, comfort etc

BLACK
Health, style, elegance, formality, power, dramatic, sophistication etc

WHITE
Goodness, easy, purity, fresh, cleanliness, innocence, simplicity etc

In summary, the color scheme you use on your web pages need to be reflected by the product or offering you make. The reason is that your visitors' subconscious minds will look to reconcile the color with the message. If they are irreconcilable, you will find your visitors click away from your page very quickly. And you may never see them again. You should spend time in determining what are the right colors for your web pages. Try and make sure your colors and message are in harmony. If you can achieve this, you will produce better results from your website. In fact, by getting the right colors on your website you could be looking at the difference between making a profit or a loss.

By: Brian McGregor

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Brian McGregor is an internet entrepreneur and business consultant, and author of the ebook CASH COLORS. If you're interested in best web site designs, CASH COLORS shows how to make your web page colors work for you, as opposed to against you. www.cash-colors.com

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